Google seems to have a sense of humor. I guess everyone by now has noticed the PR update that happened on 13/7, I know most people refer to it as a 14/7 update but it’s because of the time differences. During this update my directory Your Index got a nice PR6 :). However that’s not the point, pagerank according to the description you get when you hover over the PR bar located at the Google Toolbar is “Pagerank is Google’s measure of the importance of this page“. So guess which other page at my directory got a nice pr6 and thus is considered an important page. You probably won’t guess it but it’s the page that from my experience almost no one visits, the Guidelines page. It looks like Google is trying to give directory submitters a hint.
This isn’t about me or my directories but directory submission is fairly easy, nothing extreme is requested by most directories. A proper title, a proper description and adding sites at the most relevant categories is what most directories require. By following these simple guidelines you will surely get a much higher acceptance ration which means more backlinks. I don’t understand why people keyword stuff their descriptions, I can’t see how can this help with SEO, the only thing it can possibly happen is that the directory page where the description is will outrank the actual sites.
I find it especially funny when I see submissions from “professional SEO companies” that scream reject me without even visiting.
Edit to add, this is a description of a site submitted at one of my directories that I just came across (and it’s not something rare).
website, websites, website design, print design, logo design, print, logos, logo, website designer, website designers, websites that work, content management, site design, bespoke websites, java, html
Even if the site is listable there is no way that I am going to accept it with that description. So people submitting to directories please use proper descriptions and you will save both directory oweners time and your time as well and you will get more backlinks for your sites.
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