It seems that there is a PR update happening today (13/07/2006). I was the first one to report at Digital Point (notice the screenshot 
).
Ok, now what is the importance of this PR update for directories (for most other sites imho PR is useless). This seems like another bad update BUT at least it’s better than the 4/4 one. It seems that the only sites that are getting updated are the ones that had no PR before and the ones that got their PR during the 4/4 update. However it’s better because the PR values I see for most sites are reasonable in contrast to the PR that we saw during the last update (a couple of links could have given you a PR6, LOL).
As I have said in the past PR is important for directories because it is one of the most common things that submitters look at before submitting their sites and especially before paying for a submission. During the last update there where a lot of lucky directory owners that saw their directories get PR5s and PR6s (obviously they didn’t worth it). I was keeping an eye on some of those directories (I won’t post names) since link analysis is my favorite part of SEOing. I was seeing that some of the directory owners after that update realised that it was a fluke but they tried to retain the PR they got while others were busy selling sitewide and sponsored links (big mistake). The results are now obvious, those that realised that they were lucky and they needed to do something to take advantage of their luck in the long term did quite well in this update and those that just collected the money and did nothing lost huge amounts of their PR.
Anyway, that’s just a first comment, let’s wait to see if it sticks or if they will roll it back.
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