I have written this entry about a week ago, it was all ready on my external hard drive and all I had to do was copy it here and publish it. To be honest I am glad I didn’t because right now I have my doubts about what I have written. Not that I changed my mind completely but now that I reread it I believe it’s only targeted to paid directories owners. Basically it was a post saying that I don’t agree with the use of CPC advertising on directories. However I believe it would be appropriate to make a distinction between paid and free directories. I guess owners of free directories need to find a way to monetize their directories and they have every right to do so. They may sell featured links but let’s face it most people will go for the free option unless it’s a very well established directory like abilogic. So what is left? Selling sitewides links and CPC or CPM advertising. To be honest although I am currently not doing any of the above at my directories (I tried adsense for a few hours yesterday) I would prefer adsense over sitewide links. (This change of view probably is due to the fact that I checked how much I have spent on my directories the last couple of months and what I am currently getting in return. Of course my directories are still new but I guess I am impatient)
After saying that I must admit that using adsense on a paid directory is a huge turnoff and I would seriously considered it before paying for any links at a directory that used it. Luckily I can’t think of any right now.
Ok, there goes my well written article, bashing adsense on directories in the trashcan.
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