DMOZ, is it worth it?

DMOZ or as it is called the Open Directory Project is probably the number one directory that webmasters want to get their sites listed. Why is that? Simply because it has a nice PR9 and also the fact that Google uses DMOZ data for it’s own directory. Most webmasters believe that because of that a DMOZ listing can bring higher SE rankings. I don’t know whether that’s true but being listed in DMOZ has certainly a lot of pros.

First of all, most DMOZ categories have high PR so even if there wasn’t any other advantage you still get a nice high PR backlink. Another advantage of being listed in DMOZ is that a lot of sites (including Google) are scarping the DMOZ data so besides the backlink from DMOZ you also get a number of other backlinks. However Google has starting deindexing DMOZ clones (I wonder if they are going to ban their own directory as well), or showing them as supplemental results. Nevertheless, imho any backlink is better than no backlink.

So is it worth submitting to DMOZ? I have to say yes, despite all the problems and all the rumors about the corrupt DMOZ editors that we are going to discuss in future posts, it is free and it just takes a minute and if (and when) you get accepted you enjoy a number of benefits mentioned above.

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